Steve Guttman

Product Unit Manager
Dir of Program Management

Responsible for the product strategy and development of Microsoft Expression Web

• I manage a small, scrappy team of developers, testers and program managers. We have shipped 3 major new product versions in under 3 years while (simultaneously) migrating the code base to a new UI framework. I helped transition the team to an Agile development process.
• Established a customer-centered product strategy using a variety of tools including Contextual Inquiry, UI testing, prototyping and market research. Introduced the division’s first 3-year product roadmap.
• Built a variety of innovative features including Expression SuperPreview—a software + web services offering which received wide divisional recognition and visibility at the CTO level; co-inventor on 4 patent applications.
• Helped drive 20% year-over-year growth

DIR of Product Management, Infrastructure Solutions

Responsible for setting the strategic direction, and determining the requirements and feature sets for Autodesk’s Civil Engineering and GIS line of products

• Managed 9 product managers and 2 product line managers who oversaw 10 products and product APIs
• Put into place a repeatable product management and business reporting process consisting of MRDs, PRDs, 3-year roadmaps, and financial models tracking quarterly performance of seats and revenue against budget and previous year’s performance
• Achieved 14% increase in GIS line revenues and 35% increase in Civil line revenues over the previous fiscal year; exceeded new seat goal targets
• Successfully launched Civil 3D, a major new product with coordinated world-wide marketing and sales campaigns; Civil 3D achieved over $9 M in bookings in its first quarter of shipment

Principal

GoThisWay is my consulting practice which is focused on Marketing, Business Development and Product Strategy. I serviced a variety of clients in arenas that included location-based-services, enterprise applications, online stock photography, and photo-community.

Vice President of Product Marketing [AlphaBlox]
Co-founder, President & CEO [Halfbrain.com]

Developed the pioneering web site that introduced next-generation Web-based applications to the Internet. The Halfbrain.com team developed the world’s first browser-based DHTML spreadsheet and presentation programs. AlphaBlox acquired Halfbrain in June of 2000. IBM purchased AlphaBlox in 2004.

• Organized and built the AlphaBlox’ Product Marketing group; acted as primary liaison with key customers and prospects. Created product advisory council with reps from enterprise customers including Deutsche Bank, SBC, Seagate, Pfizer, IBM and others.
• Promoted AlphaBlox/Halfbrain technologies and developed OEM, co-branding relationships with a variety of web sites and companies including AllBusiness.com, Trellix, LiveUniverse.com and others. Co-inventor of browser-based spreadsheet patent.
• Raised $5.2 M in Halfbrain financing. Recruited Bill Krause (co-founder and former CEO of 3COM) to the Halfbrain board of directors.

Executive VP of Marketing & Business Development

Zing was the #1 photo community on the web. The company was originally oriented towards rich-media advertising, and marketed an Internet “player” that delivered entertaining shorts while users waited for web pages to load. I was a key executive involved in helping the company explore its original business model, and transition to the new one.

• Managed a staff of about 20 people including Product Management, Marketing & PR, Marcom, Editorial, and Web development
• Developed relationships with multimedia content providers including photographers like Rick Smolan (Day in the Life), MTV.com, Time-Life photography, Galen Rowell and others.
• Developed partnerships and helped drive co-branding/OEM strategy with a variety of 3rd parties including Pix.com, Live Picture, Adobe, FlashPoint, and PhotoPoint.
• Instrumental in evolving Zing’s strategy from rich-media advertiser to photo-hosting community.

VP of Product Marketing, Internet & Multimedia Products

At Macromedia I managed the product marketing and demand-generation groups for the company’s largest division—responsible for Macromedia Director, Flash and Dreamweaver.

• Active in managing P&L for a $100 M division, including tracking revenues, setting budgets and identifying opportunities and inefficiencies.
• Helped introduce Macromedia Dreamweaver—the company’s major revenue-generating product. Established key aspects of the Dreamweaver product strategy, including pricing, packaging and documentation.
• Actively pursued creative online and offline marketing strategies including online seminars, direct mail and direct email, designed to generate awareness, leads and/or sales.

Vice President of Marketing

Managed all Marketing and Business Development functions for this startup, taking them through IPO, and growing the company from 35 – 120 people.

• Helped Fractal expand its product line from 2 to 7 products and grow its revenues from $6.5 MM to $35 MM in 3 years. Pre-tax profit averaged about 15%.
• Developed OEM bundling program with hardware manufacturers including Wacom and Tektronix
• Drove technology and content licensing for products including GIF compression from Unisys, color management from Kodak, patents from Scitex, art-instruction content from Walter Foster publications, bundled photography from Getty Images, Vivid Details and others
• Helped Fractal evaluate and acquire 2 companies: Ray Dream (3D animation) and Poser (3D figure design). Worked proactively with principals to insure smooth transitions.
• Managed all Marketing and Product Marketing functions including PR, Trade Shows, Web Advertising, Direct Mail and Marcom. Conducted 25 direct mail programs in FY1997 which generated $5.6 MM in revenue from $1.2 MM in investment. Helped develop corporate ad system, instituted advertising tracking, developed a consistent packaging identity, and conducted regular market research

Senior Product Manager

At Adobe I was the first Photoshop product manager, a product which I helped launch in 1989, growing its revenues to over $90 MM per year. I was promoted to manage Product Marketing for all Adobe’s Macintosh graphics applications, contributing over $120 MM per year (about 1/3 of Adobe’s total revenue).

• Created product plans, specifications, marketing programs, and worked with Engineering, Technical Publications, Marcom and others to develop 3 major versions of Photoshop, Adobe’s most successful product, ever.
• Pioneered OEM business strategy for Photoshop, developing relationship with major scanner and video card manufacturers including Epson, HP, Kodak, Umax, Microtek, and others. These programs contributed over $10 MM to division revenues in 1993.
• Educated worldwide sales force on business issues, product capabilities and competitive landscape.
• Participated actively as a speaker and writer on graphics issues. Worked with external companies on common technology issues including Kodak for color management; HP & Aldus for scanner-software interface.
• Managed a team of 5 product managers responsible for Adobe’s Macintosh Graphics products, including Photoshop, Illustrator, Premiere, Streamline, and Dimensions. These applications won over 30 industry awards during my tenure.

Senior Engineering Manager

PMB is a subsidiary of Bechtel, which specializes in structural design, analysis and programming. In my various engineering roles, I performed structural analyses, created reports and presentations, and developed a number of software tools (on mainframes, minis and micros) for clients including Shell Oil, the Navy, Chevron and SOHIO. As an engineering manager, I was responsible both for supervising engineering work on specific projects as well as coordinating the career paths for 5 engineers in my group.