Steve Guttman (sans beard)
  • 3020 90th Pl SE
  • Mercer Island, WA 98040
  • 425.444.6508
  • steve@gothisway.com
  • www.gothisway.com

GoThisWay.comSteve Guttman

summary of qualifications

  • Over 20 years of work experience in Marketing, Business Development, Engineering, and Product/Program Management; responsible for products generating annual revenue of up to $120 M
  • The first product manager for Adobe Photoshop; managed or directed development of over 35 software releases including client applications, web applications and web sites
  • Co-founded the company that created the first browser-based spreadsheet; raised funding, and managed a successful exit
  • Took Fractal Design public as its VP of Marketing
  • Enterprise experience, Internet experience and client software experience
  • Professional Engineer (1983), Registered Patent Agent (2004)

 

work experience


MarkLogic (San Carlos, CA)2012 - 2013

VP of Product Management

Responsible for developing the product strategy and executing the product management function for this NoSQL, Big Data pioneer.

  • Developed the company’s first, 3-release product roadmap and created the product strategy for MarkLogic 7. This strategy, which focused on Semantic technology and Cloud/Hadoop infrastructure features, received accolades from customers and staff.
  • Drove development of MRDs, PRDs, competitive information, chaired Pricing Committee, worked with Industry analysts.

Microsoft (Redmond, WA)2007 - 2012

Product Unit Manager
Dir of Program Management

Responsible for the product strategy and development of Microsoft Expression Web

  • I manage a small, scrappy team of developers, testers and program managers. We have shipped 3 major new product versions in under 3 years while (simultaneously) migrating the code base to a new UI framework. I helped transition the team to an Agile development process.
  • Established a customer-centered product strategy using a variety of tools including Contextual Inquiry, UI testing, prototyping and market research. Introduced the division’s first 3-year product roadmap.
  • Built a variety of innovative features including Expression SuperPreview—a software + web services offering which received wide divisional recognition and visibility at the CTO level; co-inventor on 4 patent applications.
  • Helped drive 20% year-over-year growth

Autodesk (San Rafael, CA)2003 - 2007

DIR of Product Management, Infrastructure Solutions

Responsible for setting the strategic direction, and determining the requirements and feature sets for Autodesk’s Civil Engineering and GIS line of products

  • Managed 9 product managers and 2 product line managers who oversaw 10 products and product APIs
  • Put into place a repeatable product management and business reporting process consisting of MRDs, PRDs, 3-year roadmaps, and financial models tracking quarterly performance of seats and revenue against budget and previous year’s performance
  • Achieved 14% increase in GIS line revenues and 35% increase in Civil line revenues over the previous fiscal year; exceeded new seat goal targets
  • Successfully launched Civil 3D, a major new product with coordinated world-wide marketing and sales campaigns; Civil 3D achieved over $9 M in bookings in its first quarter of shipment

IBM/AlphaBlox Corporation (Mountain View, CA) Halfbrain.com (San Francisco, CA) – acquired by AlphaBlox 1999 - 2001

Vice President of Product Marketing [AlphaBlox]
Co-founder, President & CEO [Halfbrain.com]

Developed the pioneering web site that introduced next-generation Web-based applications to the Internet. The Halfbrain.com team developed the world’s first browser-based DHTML spreadsheet and presentation programs. AlphaBlox acquired Halfbrain in June of 2000. IBM purchased AlphaBlox in 2004.

  • Organized and built the AlphaBlox’ Product Marketing group; acted as primary liaison with key customers and prospects. Created product advisory council with reps from enterprise customers including Deutsche Bank, SBC, Seagate, Pfizer, IBM and others.
  • Promoted AlphaBlox/Halfbrain technologies and developed OEM, co-branding relationships with a variety of web sites and companies including AllBusiness.com, Trellix, LiveUniverse.com and others. Co-inventor of browser-based spreadsheet patent.
  • Raised $5.2 M in Halfbrain financing. Recruited Bill Krause (co-founder and former CEO of 3COM) to the Halfbrain board of directors.


Zing.com (San Francisco, CA) 1998 - 1999

Executive VP of Marketing & Business Development

Zing was the #1 photo community on the web. The company was originally oriented towards rich-media advertising, and marketed an Internet “player” that delivered entertaining shorts while users waited for web pages to load. I was a key executive involved in helping the company explore its original business model, and transition to the new one.

  • Managed a staff of about 20 people including Product Management, Marketing & PR, Marcom, Editorial, and Web development
  • Developed relationships with multimedia content providers including photographers like Rick Smolan (Day in the Life), MTV.com, Time-Life photography, Galen Rowell and others.
  • Developed partnerships and helped drive co-branding/OEM strategy with a variety of 3rd parties including Pix.com, Live Picture, Adobe, FlashPoint, and PhotoPoint.
  • Instrumental in evolving Zing’s strategy from rich-media advertiser to photo-hosting community.


Macromedia (San Francisco, CA) 1998 - 1999

VP of Product Marketing, Internet & Multimedia Products

At Macromedia I managed the product marketing and demand-generation groups for the company’s largest division—responsible for Macromedia Director, Flash and Dreamweaver.

  • Active in managing P&L for a $100 M division, including tracking revenues, setting budgets and identifying opportunities and inefficiencies.
  • Helped introduce Macromedia Dreamweaver—the company’s major revenue-generating product. Established key aspects of the Dreamweaver product strategy, including pricing, packaging and documentation.
  • Actively pursued creative online and offline marketing strategies including online seminars, direct mail and direct email, designed to generate awareness, leads and/or sales.


Fractal Design (Scotts Valley, CA) 1994 - 1997

Vice President of Marketing

Managed all Marketing and Business Development functions for this startup, taking them through IPO, and growing the company from 35 – 120 people.

  • Helped Fractal expand its product line from 2 to 7 products and grow its revenues from $6.5 MM to $35 MM in 3 years. Pre-tax profit averaged about 15%.
  • Developed OEM bundling program with hardware manufacturers including Wacom and Tektronix
  • Drove technology and content licensing for products including GIF compression from Unisys, color management from Kodak, patents from Scitex, art-instruction content from Walter Foster publications, bundled photography from Getty Images, Vivid Details and others
  • Helped Fractal evaluate and acquire 2 companies: Ray Dream (3D animation) and Poser (3D figure design). Worked proactively with principals to insure smooth transitions.
  • Managed all Marketing and Product Marketing functions including PR, Trade Shows, Web Advertising, Direct Mail and Marcom. Conducted 25 direct mail programs in FY1997 which generated $5.6 MM in revenue from $1.2 MM in investment. Helped develop corporate ad system, instituted advertising tracking, developed a consistent packaging identity, and conducted regular market research


Adobe Systems, Inc (Mountain View, CA) 1989 - 1994

Senior Product Manager

At Adobe I was the first Photoshop product manager, a product which I helped launch in 1989, growing its revenues to over $90 MM per year. I was promoted to manage Product Marketing for all Adobe’s Macintosh graphics applications, contributing over $120 MM per year (about 1/3 of Adobe’s total revenue).

  • Created product plans, specifications, marketing programs, and worked with Engineering, Technical Publications, Marcom and others to develop 3 major versions of Photoshop, Adobe’s most successful product, ever.
  • Pioneered OEM business strategy for Photoshop, developing relationship with major scanner and video card manufacturers including Epson, HP, Kodak, Umax, Microtek, and others. These programs contributed over $10 MM to division revenues in 1993.
  • Educated worldwide sales force on business issues, product capabilities and competitive landscape.
  • Participated actively as a speaker and writer on graphics issues. Worked with external companies on common technology issues including Kodak for color management; HP & Aldus for scanner-software interface.
  • Managed a team of 5 product managers responsible for Adobe’s Macintosh Graphics products, including Photoshop, Illustrator, Premiere, Streamline, and Dimensions. These applications won over 30 industry awards during my tenure.

 

education

University of California, Berkeley

MBA, Marketing emphasis

University of California, Berkeley

MS in Structural Engineering

Princeton University

BSE in Civil Engineering
Graduated with honors

 

patents

 

press