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	<title>GoThisWay.com</title>
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	<link>http://gothisway.com</link>
	<description>Marketing and Product Strategy</description>
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		<title>Startup Lessons Learned Conference</title>
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		<pubDate>Mon, 15 Aug 2011 18:26:14 +0000</pubDate>
		<dc:creator>steveguttman</dc:creator>
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		<description><![CDATA[I attended the Startup Lessons Learned Conference (http://www.sllconf.com/) in SF on May 23rd. Hosted by Eric Ries—the man who coined the term, “lean startup,”—it was an interesting, information-packed event. While none of the info was life-changing there were quite a few “oh-yeah’s”—stuff that I had done, or knew, but saw restated in a way that helped emphasize its importance. As Mitch Kapor put it, “Our capacity for self-delusion is unlimited. Lean methodology can help compensate for this basic human fallibility.” [...]]]></description>
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		<title>Zen and the Art of Feature Development</title>
		<link>http://gothisway.com/?p=49</link>
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		<pubDate>Mon, 06 Jun 2011 17:14:13 +0000</pubDate>
		<dc:creator>steveguttman</dc:creator>
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		<description><![CDATA[People who have worked on a variety of teams or for a variety of companies have—no doubt—noticed that high-functioning teams are are 2 – 10 times more productive than those who aren’t. And, in fact, when you’re working on a team that is in synch, it’s fun. It does feels like a well-tuned machine, where deliverables are happening on schedule; issues are identified in advance and are dealt with; and product features are happenin’. So, why is it that some [...]]]></description>
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		<title>Why designing for the user might be the wrong thing</title>
		<link>http://gothisway.com/?p=38</link>
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		<pubDate>Wed, 11 May 2011 05:13:44 +0000</pubDate>
		<dc:creator>steveguttman</dc:creator>
				<category><![CDATA[Post]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ux]]></category>

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		<description><![CDATA[I recently attended a talk by Tom Rideout at a PSSIGCHI (Puget Sound special interest group on computer-human interaction), entitled,  &#8221;It&#8217;s not all about the user &#8211; tailoring experience design to your business.&#8221; I thought it was a somewhat provocative title for user-experience related presentation. Given that product strategy and product management is increasingly customer-centric, and that UX design is a key element of that, I was wondering—“what’s up?” The key premise/take-away of Tom’s presentation was that the “customer(s)” and [...]]]></description>
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		<title>Be the MRD – a (sort of) contrarian viewpoint</title>
		<link>http://gothisway.com/?p=26</link>
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		<pubDate>Wed, 04 May 2011 05:10:45 +0000</pubDate>
		<dc:creator>steveguttman</dc:creator>
				<category><![CDATA[Post]]></category>
		<category><![CDATA[MRD]]></category>
		<category><![CDATA[Requirements]]></category>

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		<description><![CDATA[When anyone talks about the job of product management (or program management), they tend to emphasize the importance of getting out of the office and talking with customers. You have to understand the customer and feel their pain. And, the quintessential quote one hears is “The answers aren&#8217;t found in the office.” I’m neither foolish nor inexperienced enough to argue with that one. But, what is equally important, and what I don’t hear people talking about is the importance of [...]]]></description>
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